Strawberry Milkshake Pink, Soft-Pebble Grey and Deep Charcoal Grey feature heavily in the new Donut King store design and branding with minimal pops of Pink Icing Fuchsia. Incorporating this into the packaging design was essential. The pattern facilitates an even distribution of colour to remain on brand.

A modular approach to the pattern's structure allows Donut King to use the pattern successfully on any medium. It can be re-arranged and shuffled in any order to ensure the best appearance.