We gave Donut King a brand refresh that’s as fun as it is delicious. The updated logo keeps the brand’s nostalgic charm but with a cleaner, more modern edge.

Bright, playful packaging and eye-catching point-of-sale displays bring the brand to life in stores, while campaign marketing materials carry that same energy across every touchpoint. Bold colours and a lighthearted tone make every interaction feel joyful, from seeing the poster in the window to unwrapping your donut.

This wasn’t just a logo & packaging update, it was a full brand experience revamp designed to make Donut King as irresistible visually as it is to eat.