Care Club is a membership program offering drivers perks like scratch and dent repairs, car cleaning, fuel savings and more. We built a brand identity that’s bright, friendly and easy to trust,  like a reliable mate who actually knows their way around a car.

A bold orange paired with a soft blue balances energy with calm, while custom lettering brings personality and motion. The look is approachable and clear across everything from digital ads to in-store signage.

The overall feel is confident without being loud, with simple, positive messaging that makes car ownership a little less hassle and a lot more looked after.