We handled the campaign concept, creative direction, photography, styling and design, producing a bold and playful visual system inspired by tennis culture and summer energy.

The campaign came to life through high-impact product photography, hero key visuals and supporting compositions designed to work seamlessly across in-store posters, digital screens, social media, menus and promotional assets. 

The result was a confident and eye-catching campaign that balanced Degani’s established brand with a fresh, energetic tone, helping the promotion stand out while remaining instantly recognisable across every touchpoint.