PACKAGING DESIGN

Slide

Slide DO YOU
SEE A
PATTERN
FORMING
HERE?
As part of the Donut King rebrand and market repositioning, we were tasked with the challenge of improving their packaging design. Our solution was to develop a flexible and multifunctional pattern that could be used across a range of different packaging mediums.

DO YOU SEE A PATTERN
FORMING HERE?

 

As part of the Donut King rebrand and market repositioning, we were tasked with the challenge of improving their packaging design. Our solution was to develop a flexible and multifunctional pattern that could be used across a range of different packaging mediums.

KEEPING UP
APPEARANCES
The goal was to create a range of packaging that would appeal to a predominately Millennial audience; instagram worthy packaging that appeals to influencers.

KEEPING UP
APPEARANCES

 

The goal was to create a range of packaging that would appeal to a predominately Millennial audience; instagram worthy packaging that appeals to influencers.

Slide STRAWBERRY
MILKSHAKE?
Strawberry Milkshake Pink, Soft Pebble Grey and Deep Charcoal Grey feature heavily in the new Donut King store design and branding with minimal pops of Pink Icing fuscia. Incorporating this into the packaging design was essential. The pattern facilitates an even distribution of colour to remain on brand.

STRAWBERRY
MILKSHAKE?

 

Strawberry Milkshake Pink, Soft Pebble Grey and Deep Charcoal Grey feature heavily in the new Donut King store design and branding with minimal pops of Pink Icing fuscia. Incorporating this into the packaging design was essential. The pattern facilitates an even distribution of colour to remain on brand.

Slide A modular approach to the pattern's structure allows Donut King to use the pattern successfully on any medium. It can be re-arranged and shuffled in any order to ensure the best appearance. FLEXIBLE
MODULAR
PATTERN

FLEXIBLE MODULAR PATTERN

 

A modular approach to the pattern’s structure allows Donut King to use the pattern successfully on any medium. It can be re-arranged and shuffled in any order to ensure the best appearance.