Hydro is a natural alkaline water brand that’s all about clarity and confidence. We handled the full scope of branding—from can design and packaging to marketing and rollout.

The look is clean and bold. Black and white cans create a sharp visual contrast that feels deliberate and refined. The vertical typography gives it a strong presence without being over-designed. 

Because the product is natural alkaline water with a pH of 8.1, we wanted the branding to reflect balance and simplicity. Still and sparkling versions are clearly differentiated but feel like part of the same family, using the same confident type system and layout approach.