Inspired by everyday life on the Gold Coast, Neighbour was built around a simple idea: one bag that adapts to your day, with interchangeable inserts to make life a little easier. With sustainability at its heart, the brand is all about simplifying the everyday, reducing excess and bringing back a little of that old-school neighbourhood feel.

The founders came to us with their existing wordmark and illustration inspired by that one neighbour we’ve all seen around – wearing nothing but a cowboy hat and a guitar. We took this quirky character as our starting point, building a brand that feels nostalgic, local and full of personality.

With custom illustrations to complement the original artwork, alongside marketing materials and stationery, we helped bring Neighbour’s next chapter to life.