[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][rev_slider slidertitle=”home 1″ alias=”home-1″][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1585534282774{padding-top: 100px !important;padding-bottom: 100px !important;}”][vc_column][rev_slider slidertitle=”Slider 2″ alias=”slider-2″][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][rev_slider slidertitle=”Slider 3″ alias=”slider-3″][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_column_text css=”.vc_custom_1609914640754{padding-top: 40px !important;padding-right: 2% !important;padding-bottom: 40px !important;padding-left: 2% !important;}”]

DO YOU SEE A PATTERN
FORMING HERE?

 

As part of the Donut King rebrand and market repositioning, we were tasked with the challenge of improving their packaging design. Our solution was to develop a flexible and multifunctional pattern that could be used across a range of different packaging mediums.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][rev_slider slidertitle=”Slider 3 1″ alias=”slider-3-1″][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_column_text css=”.vc_custom_1609913753702{padding-top: 40px !important;padding-right: 2% !important;padding-bottom: 40px !important;padding-left: 2% !important;}”]

KEEPING UP
APPEARANCES

 

The goal was to create a range of packaging that would appeal to a predominately Millennial audience; instagram worthy packaging that appeals to influencers.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][rev_slider slidertitle=”Slider 4″ alias=”slider-4″][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_column_text css=”.vc_custom_1609914046921{padding-top: 40px !important;padding-right: 2% !important;padding-bottom: 40px !important;padding-left: 2% !important;}”]

STRAWBERRY
MILKSHAKE?

 

Strawberry Milkshake Pink, Soft Pebble Grey and Deep Charcoal Grey feature heavily in the new Donut King store design and branding with minimal pops of Pink Icing fuscia. Incorporating this into the packaging design was essential. The pattern facilitates an even distribution of colour to remain on brand.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_single_image image=”2178″ img_size=”full” qode_css_animation=””][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][rev_slider slidertitle=”Slider 5″ alias=”slider-5″][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_column_text css=”.vc_custom_1609914711131{padding-top: 40px !important;padding-right: 2% !important;padding-bottom: 40px !important;padding-left: 2% !important;}”]

FLEXIBLE MODULAR PATTERN

 

A modular approach to the pattern’s structure allows Donut King to use the pattern successfully on any medium. It can be re-arranged and shuffled in any order to ensure the best appearance.[/vc_column_text][/vc_column][/vc_row]