From packaging and illustration to tone of voice, every part of the brand was built to feel uplifting and human. Whether it’s on a shelf, in a gym bag or shared online, Supr Bar makes a quick hit of energy feel like something worth smiling about.

Supr Bar is all about natural energy without the crash. We created a brand that’s bright, fun and full of personality, with playful characters representing each flavour. It’s designed to feel energising and approachable, standing out in a category that can often lean too clinical or too intense.