Up-and-coming Australian spice brand Boneheads came to us to create an identity as bold as their spice blends, bringing a little more ease, confidence and fun to everyday cooking.

 

The identity celebrates their unique Australian blends, and captures the Boneheads spirit – at its heart is a custom cassowary mascot, illustrated by Mulga the Artist, taking centre stage across a vibrant yet earthy visual identity and playful packaging.

 

To bring the identity to life across, we also created brand imagery through studio photography, social media templates, stationery and merch, while letting the brand’s personality shine.